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Two from HBS win award for article

first_img“Interactivity’s Unanticipated Consequences for Marketers and Marketing,” by John A. Deighton, Harvard Business School’s (HBS) Harold M. Brierley Professor of Business Administration, and HBS Research Associate Leora Kornfeld, is the first runner-up and winner of an honorable mention for the best paper published in the Journal of Interactive Marketing in 2009.Chosen by the publication’s editorial review board and editors, the article, which appeared in the winter 2009 issue of the journal, concludes that “while meaning making remains the central purpose of marketing communication, the shift from broadcasting to interaction within digital communities is moving the locus of control over meanings from marketer to consumer and rewarding more participatory, more sincere, and less directive marketing styles.”last_img read more

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A small school about modern trends in tourism: “Eco friendly” is becoming the most important orientation in tourism

first_imgThis is also the strongest message about the need to “redesign” the tourist offer. NO # 3 SMALL SCHOOL ON CONTEMPORARY TRENDS IN TOURISM: CROATIAN HOSTS AMONG THE BEST IN THE WORLD  All GeenLeaders hotels and B&Bs must sign up for TripAdvisor’s GreenLeaders program. If they meet the conditions, then they are ranked in 4 degrees – bronze, silver, gold and platinum. The status depends on minimizing the negative impact on the environment. NO1 # SMALL SCHOOL ON CONTEMPORARY TRENDS IN TOURISM: WORLD TRENDS IN FAMILY, “PRIVATE” ACCOMMODATION Why the GreenLeader brand TripAdvisor? TripAdvisor is the most famous and most used travel advisor in the world. Due to the growing environmental awareness of travelers in Canada, USA, Australia, New Zealand, Great Britain, Scandinavia… they designed the label “Green leader”. Green leader is a label for an accommodation facility that respects the standards of sustainable and responsible tourism. Ecological disposal of ink containers, old batteries, electronic equipment, etc. Donation of leftover food, toilet equipment, furniture, electronic equipment, etc. to charitable organizations at least quarterly. Composting, minimal use of pesticides, use of alternative methods. Limited use of pesticides, herbicides, chemicals in environmental maintenance. At least 75% of the ornamental plants around the house are indigenous. A roof that collects rainwater, collecting and using rainwater, seeking feedback from guests, educating guests about all of the above. Possession of “green quality stamps”: Leed, Green key, Green seal, Green globes, Travelife, Earth Check, Audobon, International Green Lodging, Sti, Step… CO2 emission measurement, car charging station up to 2 km away udalje What is required? Consumption recording, waste disposal plans, energy savings, recycling, staff training, informing guests about our promotions, energy-saving household appliances, energy efficiency of the facility, wastewater recycling, smart technology (sensors, keys…), protection of the facility from excessive insolation pergolas, foils, awnings), solar water heating, geothermal heat pumps, etc. Economical water consumption, use of organically grown food, food supply within 100 km, use of paper confection from recycled material, environmentally friendly cleaning products, furniture and floors from environmentally friendly materials, supplied within a radius of 500 km, replenishing packaging for soaps and shampoos, controlling waste production and taking mitigation measures. At least 25% of waste is recycled, recycled edible oil, furniture, etc. Author: Nedo Pinezić, www.nedopinezic.com NO # 5 SMALL SCHOOL ON CONTEMPORARY TRENDS IN TOURISM: NIŠ MARKETING AND CONTINUOUS MONITORING OF FEEDBACK Supported by other eco-brands, it is visible on TripAdvisor – the most influential travel advisor. The number of environmentally conscious passengers is increasing, the share of cars in vehicle sales is growing, and the percentage of passengers who practice active holidays in nature is growing – nature lovers. NO # 2 / SMALL SCHOOL ON CONTEMPORARY TOURISM TRENDS: USA AND EU SUPPORT DIGITAL ECONOMY DESPITE TRADE CONFLICTS  A complex questionnaire with elaborate conditions on 30 pages. Why is eco friendly label important? Labeling on the example of “Green leader” RELATED NEWS:  NO # 4 SMALL SCHOOL ON CONTEMPORARY TRENDS IN TOURISM: THE IMPORTANCE OF FAMILY ACCOMMODATION AND PERSPECTIVES TripAdvisor’s survey back in 2015 found that 26% of Europeans in that year chose an eco-friendly trip. As many as 33% of respondents planned to take such a trip in the next 12 months. It also turned out that one in 10 Europeans wants to stay in an eco friendly hotel on their trip. The climate change we are facing is having a strong impact on raising awareness of environmentally friendly behavior. This “moment” is increasingly present in modern travelers and is increasingly becoming a decisive “factor” in choosing a trip.last_img read more

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Campaigning in a pandemic: Candidates allowed to print face, name on masks, hand sanitizers

first_imgHe said the suggestion about using PPE as campaign props came from the Home Ministry and had been approved by members of House of Representatives Commission II overseeing home affairs on Monday.According to Arief, during Monday’s meeting, members of Commission II had also asked the KPU to increase the number of participants allowed to attend physical mass campaigns to 100 from 50.The Home Ministry’s acting director general for regional administration development, Safrizal, expressed the hope that the decision to use PPE as campaign props would help curb the spread of COVID-19 during the elections.”If all candidates use masks as campaign props and each voter receives two masks, it means around 210 masks will be distributed to the public,” Safrizal said. Read also: Majority of public wants regional elections delayed: Surveys”It would contribute greatly to decreasing the COVID-19 transmissions risks,” he added.Arief said members of the House had advised the KPU to make the fight against the COVID-19 pandemic the main theme of the election campaigns.”We expect candidates to integrate strategies to fight COVID-19 in their visions and missions,” he said.Critics have urged policymakers to push back the elections to 2021 over fears the COVID-19 outbreak could continue late into the year – and even beyond it – and put voters and election organizers at risk of contracting the disease.They also expressed concern about low voter turnout should the outbreak in the country show no signs of abating, thus discouraging people from showing up at polling stations.However, the KPU insisted that health protocols and their strict implementation would be sufficient to protect voters and KPU officers from infection during the elections, which will be held simultaneously in the country’s 270 regions, with polling day scheduled for Dec. 9. (nal)Topics : The General Elections Commission (KPU) has announced that it will allow candidates to use personal protective equipment (PPE) and hand sanitizer as campaign props during the 2020 simultaneous regional elections in December.KPU chairman Arief Budiman said that candidates would be allowed to print their faces and names on hand sanitizer bottles, masks and face shields.”Candidates usually use T-shirts or hats [as campaign props], but [this year] we’ll also allow the use of hand sanitizers and masks,” Arief said on Wednesday as reported by kompas.com.last_img read more

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Currency devaluations to put more pressure on emerging markets

first_imgThe devaluation of currencies will put further pressure on emerging market economies, Columbia Threadneedle Investments has warned.The asset manager said recent activity on China should not be overplayed compared with more structural issues in other emerging markets, particularly given the raft of policy options left for the world’s second-largest economy.Other emerging markets, however, do not enjoy the same options.They have become policy takers and are at further risk of deflation, warned Jim Cielinski, the asset manager’s global head of fixed income. Speaking at a media conference, Cielinski said external debt defaults were the system by which ailing emerging economies pegged to the US dollar were punished.But in a floating currency regime, he said, foreign exchange had become the “relief valve” for investors.“If you could look at the magnitude of the currency moves, the relief valve is what is going on,” he said.“Emerging markets outside of China are in trouble. China has enough policy options to hold growth where it is, but it is important to realise emerging economies are policy takers.”Cielinski said emerging markets were paralysed by weakening currencies, as it ruled out the option of quantitative easing to boost internal demand.He said this also meant pressure on costs, as weaker currencies translated into higher import costs.However, Cielinski said this would be a deflationary environment as higher import costs resulted in real incomes falling, rather than being inflationary.“Most of the stress on the other [than China] emerging market economics will be exerted through the currencies,” he said, suggesting currency movements would highlight opportunities over default rates.“Everything in emerging markets has been for sale, indiscriminately. And this is where a lot of opportunities arise.”Cielinski added that investors would punish emerging markets until more structural reforms were tackled.“There is a huge amount of correlation across the market, as they are heterogeneous economies,” he said.“When you see tight correlation, it is a sign you’re in the latter stages of a sell off.”last_img read more

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Diogu: No Rift between NBBF and D’Tigers

first_imgAs captain of the men’s senior national team, the Sichuan Blue Whales of China player confirmed that he has continued to maintain communication with the players.Diogu said the conflicting international calendar of FIBA for the qualifiers has not really helped the 2015 team who have all expressed their readiness to feature for D’Tigers.He said it will be unfair to compare him (who plays in China) with other players in the NBA and Europe with longer seasons.“The good thing with me playing in China is that I have a lot of flexibility as my season is a lot shorter than these guys playing in Europe or NBA.“I don’t really need much notice but some of these guys need more of the notice than they are given, so they are not able to get out of their engagements.”The player who has continued to be a regular in the team under Alex Nwora confirmed that the bulk of the 2015 set are ready to be part of the project being embarked on by the federation.“I talked to Stan Okoye, Olaseni Lawal, Al-Farouk and Alade Aminu, Chamberlain Oguchi. All of those guys want to be here and support us. We are one big family and there is no animosity. There is nobody who does not want to play, we all love playing for Nigeria.”He is hopeful that come September, some of the players will be around to help the team qualify for the 2019 FIBA World Cup.Lagos, Nigeria is hosting Group F which Senegal, Central Africa, Rwanda, Cote d’Ivoire and Mali between the 14th and 16th of September. Nigeria currently lead the pack with 12 points from 6 games.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram 2019 FIBA WORLD CUP QUALIFIERD’Tigers’ Captain, Ike Diogu, has blamed the conflicting schedule of the FIBA international calendar for the continued absence of members of the 2015 Afrobasket winning side from the national team fold.Diogu dispelled rumours of conflicts between the players and the Nigeria Basketball Federation (NBBF) as reasons for their continued absence saying the players remain patriotic and ready to serve.last_img read more

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Rankireddy-Shetty bow out in China Open double’s semifinals after heated battle with World number…

first_imgAdvertisement lxmmsNBA Finals | Brooklyn Vs4b78Wingsuit rodeo📽Sindre Eq( IG: @_aubreyfisher @imraino ) 11wfy4Would you ever consider trying this?😱akxk0kCan your students do this? 🌚qzeRoller skating! Powered by Firework The star Indian male double’s players Satwiksairaj Rankireddy and Chrirag Shetty are out of the China Open semifinal after a defeat against World number one duo. The Indian pair are currently ninth in the World ranking at this moment. However, the Indians have shown a great fighting spirit before going out of the tournament.Advertisement World number one duo Marcus Fernaldi Gedion and Kevin Sanjay won this match with their vast experience. The record of them against the Indian pair has been perfect so far. Both the duos have met each other 8 times and the Indonesian pair have been victorious in all of them.Advertisement The semifinal of China Open also witnessed a straight set defeat of the Indian pair. However they put a great fight before going down against the top ranked team. The match ended with a scoreline of 16-21; 20-22 in favour of the Indonesian pair. Satwiksairaj Rankireddy and Chriag Shetty stormed into the semifinal of China Open with a win over World number 3 duo Li Jun Hui and Liu Yu Chen in the quarter final of this tournament.The Indian pair showed a great form throughout the whole season and reached the final of French Open few days back. They would need a little bit more experience to win in International circuit.Advertisement Chinese Taipei Open: Sourabh Verma advances to the second round  Advertisementlast_img read more

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