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Hannaford Supermarkets to Re-design Customer Magazine

first_imgBOSTON, April 14, 2006 The Hannaford Bros. Co. supermarket chain has selected The Pohly Company to publish its customer magazine, Diana Pohly, president of The Pohly Company, announced today. Burlington is one of Hannaford Bros.’s major markets.The Pohly Company will re-position and re-design Hannaford Brothers bi-monthly magazine called Hannaford Fresh. The Pohly Company will be responsible for publication strategy development, distribution analysis and refinement, editorial content, graphic design, and print production for the publication.Hannaford operates more than 150 supermarkets in Vermont, Maine, New Hampshire, Massachusetts, and New York. Founded in 1883, the company is headquartered in Scarborough, Maine. Hannaford is a leader and innovator in its industry, and we look forward to strengthening that leadership position and their brand through our custom publishing and marketing services, Pohly said.The Pohly Company is a diversified marketing and publishing services company that specializes in Customer Communications, creating and advancing programs that drive emotional relationships with a company’s customers and best prospects. Services include custom publications, media sales, communications consulting, market research and design communications.The company works with world-class brands, publishers and major associations that include Continental Airlines, Coca-Cola FoodService, UAW-DaimlerChrysler, Boston Whaler, Western Union, the Direct Marketing Association and the Association of National Advertisers. The Pohly Company is also the publisher of Fuel, a bi-monthly newsletter for marketing and communications professionals that focuses on unconventional ways in which to reach and influence key customer groups. For more information on the Boston-based company, visit www.pohlyco.com(link is external).-30 –last_img read more

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