Eurosport has struck an agreement with its new sha

first_imgEurosport has struck an agreement with its new shareholder Discovery Communications, that will bring the flagship Eurosport TV channel to US viewers for the first time in its 24-year history.From September 28, a new Saturday afternoon programming block “Eurosport on Velocity” featuring motorsports highlights will air from 1-3pm ET/PT, with repeat presentations airing every Sunday morning on Discovery’s Velocity channel.Eurosport Group CEO, Jean-Thierry Augustin, said, “This is the first programming agreement with Discovery since our partnership was forged at the end of 2012.  It’s a great example of the powerful synergies and opportunities we can create together.  For the first time in Eurosport’s history, American viewers will have a sight of our channel’s expert sports TV production and best-in-class commentary.  We’re delighted our TV channel’s initial programming steps into the U.S. will be on our stakeholder’s channel, Velocity.”last_img

Leave a Reply

Your email address will not be published. Required fields are marked *